There are many factors that determine the customer's decision about a purchase. Often we base our choice on our friend's opinions or we are looking for the reviews on the internet. However, when staying in front of the shop shelf, we will pick the products that we already know or those that catch our attention. That's why the packaging and labels are so important. Of course they are necessary – the packaging protects the goods and the product labels are giving the customer all the information about the product that is required by the law, but they can be also specially designed to make a beautiful presentation. The aesthetics is especially important when it comes to premium products such as wine.
How do we chose the perfect wine bottle?
Wine production is considered by many not only a business but also an art. The production process is unique for every vineyard, it's often developed during long years and the knowledge is inherited from older generations of wine producers. As a result we receive the unique taste which should be the main factor when choosing a perfect wine bottle. You can check the internet to find some charts that will help you pick the wine that will complement a fine diner or be a great gift for your close ones. You can even find special courses when you can learn everything about wine and taste the most popular vintages. However, when the customer finds himself in front on a shop shelf with thousands of bottles arrayed and he doesn't know much about wine, he will probably choose the most appealing packaging. And in case of wine, when all the bottles are similar, it's usually the wine bottle label that will let them distinguish your wine brand.
Wine bottle labels – information and advertisement
Every custom printed label has to serve as informative tool. It has to show the name of the product, the ingredients and the name of the manufacturer or seller (if you want to know more about the elements required on a product label please see the article: “Key elements required on a product label”). For wine it’s also important to include the year and place of production. On wine labels we will find the concentration of alcohol and a warning about the risks. Those elements are required by law, but none of them will convince the client to buy your product. The design of your custom printed wine labels should be as exceptional as its taste. No matter if you are selling your wine bottles on farmers market, online or in regular stores, the style of the wine label has to tell the customers about what’s special about your product. They will surely appreciate if you add some personal accents and fresh ideas to it. In the era of mass production, bottles with personalized wine labels will be something extraordinary that all the clients will notice.
Custom wine labels available on the market
When you’re are looking for your personalized wine bottle labels you can choose from different options available on the market. First you should think about the conditions under which your bottles will be stored. It’s good to remember that we are talking about a liquid so your custom wine labels should be able to withstand some moisture. It’s also important that the material not disintegrates when it becomes wet. On the market you can find many papers and foils for digital label printing. Also, there are some material specially designed for wine bottle labels. You can also order personalized wine labels with lamination that will protect them or cold stamping which will give your custom wine labels a luxurious and elegant look.
Personalized wine bottle labels for home winemakers
In many countries there exist a tradition of making wines at home. People are using the ingredients specific for their region or event from their own garden. If you are one of them you can also find the custom wine labels for your needs. If you want to color code different vintages of your wine or prepare personalized presents for your friends and family, the sticker labels are perfect solution. Thanks to digital label printing you can order even very small quantities. The best way to buy your custom wine bottles is to find an online shop. Many stickers manufacturers will offer a ready templates or even examples that you can use to prepare your stickers order. You can also find the programs (some free of charge) that let you make your design on your own by adding text, background or even some photos. You can use all your ideas because the only limit is your imagination.